You Don't Know Detroit

Global Team Blue, a leading global advertising agency, challenged its summer 2015 interns to help rebrand the City of Detroit.

Our team created a fully-integrated campaign with a gritty, resilient rallying cry: You Don't Know Detroit. Our goal was to connect new and native Detroiters.

We were selected over four intern groups and pitched to high officials on the mayor’s staff. The city plans to move forward with the campaign in the near-future.

Designed while at GTB


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